Branding Project for Carmen

This project focused on developing Carmen, a cosmetic brand specializing in gel polish and lash glue. Our approach embraced a ?less is more? philosophy, the hallmark of niche luxury, translating the brand?s confidence, clean, and clinical yet luxurious vibe into a cohesive visual direction. The logo introduces a feminine, organic contrast. Supported by packaging mockups that reflect high-quality finishes, the identity positions Carmen as an elevated beauty brand.